EMEA FinServ Cloud Intel

Impetus Technologies — Sales Intelligence

EMEA FinServ Cloud & Data Stack Intel

46 enterprises · 14 countries · Public sources only · As of Aug 2026

46Companies

8Contradictions

24High Conf.

14Databricks

3Snowflake

16GCP

⚠

Mapping contradictions detected — rows marked with amber rail

Deutsche Bank — GCP primary, not AWS
UniCredit — GCP (10yr deal), not AWS
BNP Paribas — IBM Cloud primary, not AWS
Lloyds — GCP+Azure confirmed; AWS not documented
HSBC — GCP+AWS+Azure (all three); Azure missing from mapping
ING Group — complex multi-cloud; both Snowflake & Databricks
BBVA — GCP confirmed; Databricks not publicly confirmed
Danske Bank — AWS confirmed; Databricks not publicly confirmed (Bedrock instead)

No companies match the selected filters.

🇬🇧 United Kingdom (6)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
Barclays	AWS	Databricks	Netezza, Informatica (equities DW migrated); HPE GreenLake (hybrid)	HIGH	Won 2025 Databricks Data Intelligence FSI Award for unified data platform with real-time streaming. AWS primary hyperscaler confirmed via job postings and partnership. Equities DW session at Data+AI Summit 2025.
Lloyds Banking Group	GCPAzure	GCP Vertex AIDatabricks*	IBM Mainframe (Broadcom VMware+mainframe partnership), Oracle databases	HIGH	GCP primary for ML/AI: migrated 15 modelling systems + 80+ ML use cases to Vertex AI (Apr 2025). Oracle databases to Oracle DB@Azure (Mar 2025). Broadcom mainframe partnership extended Sep 2025. ⚠ Current mapping: AWS+GCP+Databricks. AWS not documented. Databricks has foothold (Mar 2022 per HG Insights) but no public case study. GCP Vertex AI is confirmed ML platform.
HSBC	GCPAWSAzure	Databricks	Legacy mainframe; distributed data estate	HIGH	600+ applications on GCP; multi-year GCP AI partnership June 2026 (Gemini, 200+ use cases). AWS named as cloud provider (strategic cloud agreement, CIO Dive). Azure Databricks+Delta Lake confirmed. All three hyperscalers in use. ⚠ Current mapping: GCP+Azure. AWS also explicitly documented — all three confirmed.
BT Group	AWS	Not confirmed	Ab Initio (data pipelines — active migration pursuit)	HIGH	Five-year AWS deal confirmed (Computer Weekly); extended further for cloud-first, modular application modernization. Ab Initio→AWS Glue migration is active Impetus-tracked engagement. No data platform target publicly confirmed.
Aviva	AWS	Snowflake	Oracle (migrated 1.3 PB from Oracle Cloud)	HIGH	Snowflake customer case study (official). Migrated petabyte-scale data estate to Snowflake on AWS in 7 months. 8× faster data processing. Chose Snowflake for cloud-native, multi-cloud, componentised architecture.
abrdn (Standard Life Aberdeen)	Not found	Not found	Not confirmed from public sources	LOW	No public cloud provider or data platform announcements found. Recommend checking abrdn investor relations and technology press directly.

🇩🇪 Germany (5)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
Deutsche Bank	GCPOracle	Not confirmed	SAP S/4HANA (17 financial reporting systems migrated to GCP); IBM mainframe	HIGH	10-year strategic GCP partnership (announced 2020, active); 260+ apps on Google Cloud; SAP S/4HANA migration to GCP; Google Distributed Cloud for on-prem. Oracle also used. No AWS or Databricks publicly confirmed. ⚠ Current mapping: AWS+Databricks. MAJOR CONTRADICTION — GCP is clearly the primary strategic cloud. No AWS partnership documented.
Allianz	AWSAzure	Databricks	SAS (implied — general insurance sector, Allianz subsidiaries replacing); legacy DW	MEDIUM	Allianz Direct (Munich) on AWS+Databricks: RAG-powered AI agent assist tool, Unity Catalog. Allianz UK Personal Lines migrated to Databricks SQL (£80K/month savings). Azure AD B2C for identity. Group-level cloud strategy not consolidated in one public announcement.
Commerzbank	GCPAzure	Not confirmed	Not confirmed from public sources	HIGH	GCP since 2017 for infrastructure modernization, data analytics, ML (Google Cloud Customer Advisory Board member). Azure OpenAI Service for cobaGPT internal AI tool. Target: 85% of decentralized apps in cloud by 2024. No AWS partnership documented.
Deutsche Telekom	GCP	GCP-native (ODE)	40+ legacy siloed data systems (10,000 users each, migrated into One Data Ecosystem)	HIGH	Strategic GCP partnership through 2030 (confirmed). One Data Ecosystem (ODE) built on GCP — sovereign data platform consolidating 40+ legacy systems. AI-first strategy. T-Systems offers T Cloud Public on AWS/Azure/GCP for customers, but Telekom's own data platform is GCP.
Munich Re	Not found	Not found	Not confirmed from public sources	LOW	No public cloud provider or data platform announcements found via web research. Recommend direct outreach or check Munich Re Technology/Digital annual reports.

🇳🇱 Netherlands (4)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
ING Group	Private (68%)AzureGCPOracle	DatabricksSnowflake	Teradata (transitioning), legacy on-prem data warehouse	MEDIUM	68% of compute on internal private cloud (IPC) per 2025 annual report; hybrid/multi-cloud with Azure, GCP, Oracle, some AWS. Snowflake and Databricks both documented in tech stack (rfp.wiki). Kubernetes-native for nearly a decade. ⚠ ING is private cloud-first (68% internal IPC per 2025 AR). Azure Databricks confirmed only for security workloads (cyber threat analytics). Databricks and Snowflake both appear in ING tech stack but neither is confirmed as the primary enterprise data platform.
Aegon	AWS	Not confirmed	Informatica PowerCenter (EoS March 2026 — DORA ICT risk live)	LOW	AWS EC2 purchased (appsruntheworld); AWS identified as strategic deepen-relationship target. US job postings reference AWS + Snowflake data pipelines — but Aegon sold its US operations; Netherlands group-level platform unconfirmed. Significant restructuring underway. Recommend checking Aegon NL annual report directly.
ABN AMRO	Azure	Databricks	Legacy data warehouse (migrated to Azure Data Lake + Databricks)	HIGH	Azure-first data strategy confirmed (Microsoft Customer Story + Databricks customer page). Data mesh on Azure; Azure Data Lake Storage + Databricks + Azure Synapse. Fraud detection, compliance, near-real-time insights. 10× faster time-to-market.
Rabobank	Azure	DatabricksAzure Synapse	Not confirmed from public sources	HIGH	Microsoft Customer Story confirmed: Azure Data Factory + Azure Data Lake Gen 2 + Azure Synapse + Azure Databricks for global data exchange platform. Databricks for compliance infrastructure with scope-based access controls.

🇫🇷 France (4)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
BNP Paribas	IBM CloudOracle	Not confirmed	SAS (confirmed — replaced with Dataiku for ML/AI workloads); Oracle Exadata	HIGH	IBM Cloud: new multi-year partnership (10-year, Apr 2025); BNP to dedicate data center space to IBM Cloud by 2028. Oracle Exadata Cloud@Customer for on-premises databases (Jan 2025). 3,000 data specialists, 700+ data scientists. No AWS or Databricks partnership documented. ⚠ Current mapping: AWS+Databricks. MAJOR CONTRADICTION — primary cloud is IBM Cloud. SAS confirmed as legacy platform being replaced.
Société Générale	AWSAzurePrivate	Not confirmed	Not confirmed from public sources	HIGH	Official public statements confirm AWS and Azure as the two primary external clouds. Client data hosted on private cloud. Strategy is hybrid (private + AWS + Azure). GCP not mentioned. Transform to Grow strategic plan drives cloud adoption. No Databricks/Snowflake publicly confirmed.
AXA	AzureGCP	Snowflake	Not confirmed from public sources	MEDIUM	Snowflake: official case study ("AXA Reaches New Heights With Smart Data Platform Powered By Snowflake") — regulatory compliance, data governance, eliminated silos. Microsoft Azure partnership for healthcare/insurance platform (Azure API for FHIR). AXA Switzerland on GCP (Google Cloud customer story). Multi-cloud in practice.
Orange (Telecom)	AWSAzureGCPPrivate	Not confirmed	Not confirmed from public sources	MEDIUM	Orange Business Services has AWS partnership (cloud-native apps, data lakes, fraud detection). Vendor-agnostic multi-cloud approach (AWS+Azure+GCP). Orange also operates own private cloud for telco workloads. No specific data platform target confirmed.

🇨🇭 Switzerland (3)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
UBS	Azure	Not confirmed	Not confirmed from public sources	HIGH	Anchor client for Microsoft Azure Switzerland (Cloud Wars confirmed). 50%+ of compute delivered in cloud; 600+ technology components on Azure with hundreds more in pipeline. Azure Switzerland regions (Zurich + Geneva) opened partly for UBS. No Databricks or Snowflake publicly confirmed.
Swiss Re	Azure	Databricks	Not confirmed from public sources	HIGH	Azure confirmed as strategic partner and preferred public cloud provider (Microsoft strategic alliance, March 2020). Magnum AI SaaS underwriting platform on Azure (Synapse + App Service — Microsoft Customer Story). Azure Databricks confirmed via Senior Engineer — Data Platforms & Applications job posting (ADB + ADF + Python + SQL explicitly listed). Data platform confidence: MEDIUM — job posting evidence, no public Databricks case study yet.
Swiss Life	AWS	Not confirmed	Legacy on-premises data centers (migrated via 30% re-platform + 70% lift-and-shift)	MEDIUM	Swiss Life Germany documented on AWS (AWS Big Data Blog case study): automated data governance with Amazon SageMaker; comprehensive 2-year cloud migration. Note: this is the German subsidiary — group-level strategy not confirmed in public sources.

🇮🇪 Ireland (3)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
AIB (Allied Irish Banks)	IBMOracle CloudAzure	Not confirmed	IBM mainframe (z15 — core of hybrid cloud strategy); IBM AutoSys (likely)	MEDIUM	€65m IBM deal (3-year) for digital transformation; IBM z15 as hybrid cloud foundation. Oracle Cloud EPM for financial planning. Microsoft AI tools (Copilot Studio, M365) rolled out to 10,000 staff. nCino cloud banking platform. Multi-vendor, no single hyperscaler dominant.
Bank of Ireland	Not found	Not found	Not confirmed from public sources	LOW	No specific cloud provider or data platform announcements surfaced in public research. Recommend checking Bank of Ireland Technology Annual Report or CIO interviews.
Citibank Europe	AWS	Not confirmed	Not confirmed from public sources	LOW	Global Citi has AWS partnership for payments modernization; European subsidiary strategy not confirmed separately. LOW confidence — entity-specific data not found. Citi global uses multi-cloud (AWS primary for transformation).

🇸🇪 Sweden (4)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
Nordea	AzureIBM Cloud	Snowflake	IBM database infrastructure (mission-critical DB management confirmed)	MEDIUM	Azure confirmed as primary cloud (appsruntheworld; Microsoft partnership signals). IBM Cloud used for mission-critical workloads. Snowflake confirmed via multiple job postings across four cities: "Lead Data Engineer / Snowflake Lead Developer" (Copenhagen), "AI Data Engineer — Snowflake + AI" (Warsaw), "Snowflake Database Expert" (Stockholm). Zero Databricks postings found. Source: careers.nordea.com 2025.
SEB	GCPAzureAWS	BigQuery	Not confirmed from public sources	MEDIUM	Official SEB tech stack page: GCP preferred for developed apps and data analytics; BigQuery in use; Azure and AWS used when integrating third-party solutions. Multi-cloud in practice but GCP is the data analytics home.
Handelsbanken	Azure	Not confirmed	Not confirmed from public sources	MEDIUM	Handelsbanken CIO stated: "Microsoft cloud technology is a crucial part of Handelsbanken's strategic focus in modernization of critical business applications and agile development cycles." Azure confirmed as strategic cloud. No data platform target identified.
Swedbank	Azure	Databricks	Not confirmed from public sources	HIGH	Microsoft Customer Story confirmed: migrated big data platform to Azure Databricks (core of new analytics platform) + Immuta for unified access control. Centralized production data for all customers on Azure. Databricks customer page confirmed.

🇧🇪 Belgium (2)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
KBC Group	Not confirmed	Not confirmed	Not confirmed from public sources	LOW	Known for Kate AI assistant (leading Belgian bank app). No cloud provider or data platform publicly confirmed via press releases or case studies. Current mapping shows "Azure+Databricks direction" — cannot verify from public sources.
Belfius	Azure	DatabricksAzure Synapse	SAS (confirmed — SAS partnership 2018; now transitioning to Azure Databricks for fraud/AML)	HIGH	Microsoft Customer Story confirmed: built on Microsoft Intelligent Data Platform using Azure ML, Azure Synapse Analytics, Azure Databricks. Early adopter. Uses platform to assess risks, meet regulatory standards, detect unusual behaviors. SAS was legacy partner (2018 announcement) — active migration target for Impetus.

🇩🇰 Denmark (2)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
Danske Bank	AWS	AWS-native (Bedrock)	Not confirmed from public sources	HIGH	Multi-year AWS agreement (Mar 2024); extended June 2026 as part of Forward '28 strategy (+DKK 500M tech investment). Amazon Bedrock + Bedrock AgentCore for AI-enabled banking. Focus on infrastructure modernization, AI tools, risk management, customer service. ⚠ Current mapping includes Databricks. AWS Bedrock is the AI/data platform of record per public announcements — Databricks not confirmed from any press release or case study.
Nordea Denmark	See Nordea (Sweden)	See Nordea (Sweden)	Same as Nordea group	LOW	Nordea is a pan-Nordic group (HQ Helsinki). Danish operations follow group-level cloud strategy. See Nordea entry under Sweden. No Denmark-specific announcements found.

🇪🇸 Spain (4)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
BBVA	GCP	GCP-native (Chronicle)	Not confirmed from public sources	HIGH	Strategic GCP partnership since 2011; deepened July 2025 (Google Workspace + Gemini for 100,000+ employees). First European bank on Google Cloud Chronicle (security analytics). GCP confirmed as primary. Google Gemini for AI. ⚠ Current mapping includes Databricks. No Databricks partnership or case study confirmed from public sources. GCP-native tools (Chronicle, Vertex AI likely) are documented.
Santander	AWSAzurePrivate	Not confirmed	Not confirmed from public sources	HIGH	Multi-cloud + private cloud strategy confirmed: AWS and Azure as public clouds; GCP explicitly not used for storage (only Gemini AI API). 80% of IT in cloud (as of 2022); now targeting higher public cloud ratio. Catalyst platform built with AWS Professional Services. OpenAI, Gemini, Anthropic for GenAI.
Telefónica	AWSAzureGCPPrivate	Not confirmed	Not confirmed from public sources	MEDIUM	5G core network on AWS (Nokia partnership). Infrastructure includes VMware, Huawei Cloud, AWS, Azure, GCP. Multi-cloud and own private cloud for telco workloads. No enterprise data platform target publicly confirmed.
CaixaBank	Azure	Not confirmed	Not confirmed from public sources	MEDIUM	Cosmos plan (2025-2027, €5B investment) — cloud adoption target 34% by 2027. Azure/Microsoft Spain region confirmed (anchor client). GalaxIA generative AI tool built with 100+ AI/cloud specialists. ⚠ Current mapping includes Microsoft Fabric. Fabric not specifically confirmed from public announcements — Azure broadly confirmed but no Fabric announcement found.

🇮🇹 Italy (3)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
UniCredit	GCP	GCP-native	Legacy app estate (800+ apps; 800+ decommissioned in Intesa's parallel migration)	HIGH	10-year GCP agreement across 13 regional markets (announced May 2025). Cloud-first approach confirmed in 2024 Annual Report. GCP for AI, data analytics, virtualized infrastructure. "Massively advancing the bank's technology footprint." ⚠ Current mapping: AWS+Databricks. MAJOR CONTRADICTION — UniCredit is a confirmed GCP strategic partner at group scale. No AWS or Databricks confirmed.
Intesa Sanpaolo	GCP	GCP-native (Isytech)	800+ legacy apps migrated; 800+ decommissioned in core banking transformation	HIGH	Landmark migration completed July 2026: core IT systems moved to Google Cloud regions in Italy (TIM data centers, Turin + Milan). Isytech = cloud-native digital technology platform. 800+ apps migrated, 800+ decommissioned. Completed 2022-2025 goals.
Generali	GCPAzure	Not confirmed	Not confirmed from public sources	MEDIUM	Strategic GCP partnership confirmed (digital insurance platform, ML capabilities, customer service). Microsoft GitHub Copilot deployed to ~2,000 developers (Italy, Germany, France) in early 2024. GOSP (Accenture JV) manages group IT. Multi-cloud: GCP for innovation, Azure/Microsoft for developer tooling.

🇳🇴 Norway (2)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
DNB	Azure	DatabricksSnowflake	Not confirmed from public sources	HIGH	Azure Databricks deployed for threat detection and security analytics. Snowflake used for data platform IPA (re-architected with Snowflake + Neo4j). Dual-platform: Databricks for cyber/streaming, Snowflake for structured analytics. marimo case study confirms Databricks notebooks in use.
Storebrand	Azure	Databricks	Not confirmed from public sources	HIGH	Databricks customer page confirmed. Azure Databricks for data-driven asset management: product recommendations, fraud protection. Results: 55% platform cost reduction, 9% increase in sales, 29% NPS improvement. 2M+ Norwegian customers on platform.

🇫🇮 Finland (1)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
OP Financial Group	AzureAWS	Databricks*	Not confirmed from public sources	MEDIUM	Microsoft Azure primary — one of Finland's largest cloud migration programs. Multi-cloud with AWS also mentioned in tech stack (appsruntheworld.com). Databricks mentioned in technology profile. MIT Technology Review (Nov 2022) covers OP's cloud-to-data journey. * Databricks listed in tech stack, not a confirmed public case study.

🇦🇹 Austria (2)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
Erste Group	AzureAWS	Databricks	Oracle, Cloudera (confirmed for Česká Spořitelna subsidiary), Snowflake (being replaced)	MEDIUM	Česká Spořitelna (Erste Group subsidiary) selected Databricks as unified platform — Data+AI Summit session: "Unifying Oracle, Cloudera and Snowflake workloads on single platform." Erste Bank uses Confluent for real-time pipelines to Databricks and Snowflake. Group-level consolidation ongoing.
Raiffeisen Bank International	AWSAzure	DatabricksTeradata VantageCloud	Teradata (migrated to VantageCloud on AWS), Hadoop (mentioned for peer Raiffeisenbank)	HIGH	AWS+Azure confirmed: 50%+ of tech assets moved to AWS+Azure in 3-year program (Hitachi Digital Services partnership). Databricks self-service data platform on AWS via Nordcloud (Unity Catalog + AWS-native services). Teradata VantageCloud on AWS: 250 bank operations, granular analytics.

🇵🇱 Poland (2)

Company	Cloud Provider(s)	Target Data Platform	Legacy Platforms	Confidence	Source / Notes
PKO Bank Polski	AzureGCP	Not confirmed	SAP, Oracle (mentioned in vendor profile)	MEDIUM	Multi-cloud confirmed: Azure (first SaaS project for internal communication) and GCP (built multi-app platform with OChK experts). Also uses SAP and Oracle. Digital transformation strategy includes cloud applications and AI-driven platforms.
mBank	Azure	Not confirmed	Not confirmed from public sources	MEDIUM	Microsoft Customer Story: mBank upskilling program with Microsoft Learn for Azure, Power Apps, and Data Warehouse. Azure confirmed as primary cloud for data and AI work. No specific data platform target confirmed publicly.