IMPETUS EMEA Cloud & Platform Intelligence
EU / UK ยท Financial Services Aug 2026
Databricks
confirmed in 12 of 17 EMEA markets โ€” wins the analytics layer regardless of whether the enterprise chose AWS, Azure, or GCP
Azure leads
dominant cloud in 9 of 17 FS markets โ€” GCP surging: Deutsche Bank, UniCredit, Intesa Sanpaolo, Deutsche Telekom all committed 2024โ€“26
UK ยท NL ยท SE ยท DK
4 cloud-native FS markets โ€” cloud decision made, platform decided, legacy still running
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Sources (public announcements & analyst reports): AWS FS Customer References ยท Microsoft Azure FS ยท Databricks Customers ยท Snowflake Customers ยท Gartner Magic Quadrant for Cloud Database Management Systems 2025 ยท IDC Cloud IT Infrastructure Q1 2026